5 Strategy Tips for Blogging Success

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by Kimberly Pangaro | Kimberly is a mom of four daughters and the owner of the lifestyle parenting media company Atomic Mommy. When she’s not running her company or momming all day, she’s writing about family life. 

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Blogging success comes from having a business plan, a social media plan, diversified methods of making income, determination, confidence, being fearless, and the big one… having a really good business strategy. That’s why I’ve put together this list of 5 strategy tips for your blogging success.

a wall with a written strategy on it in black ink and a woman wearing a teal long sleeve shirt holding a white sign up with a drawn light bulb on it.
Photo by Andrea Piacquadio on Pexels.com

#1 A Schedule

When you start a blogging business, it’s not enough to just have your legal ducks in a row. You also need to have a schedule and you need to stick to it as best as possible. Especially, if your new office is the couch.

Having a schedule allows you to stick to consistent posting. Allot yourself an amount of time, one or two hours per day, (personally, I set my time for one hour in the morning and two to three hours at night, each day) to sit and work on your blog. The point is to just write for that amount of time, no matter what. If you have kids like I do, time is tough to give away, but it’s not impossible. You can set an alarm to wake up an hour earlier than normal. You can set the phone timer to fit a certain allotted time for writing.

Remember, it’s your time and you can make or break your writing schedule as you see fit. Keep in mind, sticking to a writing schedule is like forcing yourself to clock in every day at an actual office job. You have a time to clock in and a time to clock out.

#2 A Deadline

Maybe you’re not the time keeper you hoped you would be, but deadlines are another way to keep yourself on target to meet your blogging goals.

Whatever your blog plans are, a deadline is just as important as having a schedule. Give yourself a hard deadline to finish your projects by. So if you’re working on a new article or writing up a pitch to get guest bloggers, set a deadline for when you need to finish the project by. Deadlines help you stay accountable.

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#3 Goals

Goals are different than deadlines and you need goals to start a blogging business. That’s because your blog business goals help you stay on track for the longer term of where you want your blog to be in the next year or two.

You need to set goals for each blog project as well as yourself, because let’s face it, you are the author AND the business. Maybe you’ll set a goal to write three blog posts per week and as the business owner, you’ll set a goal of getting ads up on your site within a certain amount of time.

Planning to have goals is also different than writing out your goals. Writing a list of goals for your blog business helps you stay on course without letting all the distractions deter you. You can make pit stops along the way, but because you’ve written out your long term goals as well as your short term goals, you’ll always know what your end destination is.

#4 Tools

Every blogger needs their handy, dandy toolbox. For bloggers, there are a great deal, some are free and others are costly. But they are all worth having!

For bloggers, it’s important to have tools like a blogging network, a few guest bloggers, the right software, and so much more! The tools available are endless.

So, how do you know which ones to pick? The answer depends on your blogging goals. If you’re trying to turn your blogging into a money making business, then your tools are going to look different than someone who just wants to blog for fun. And it’s for this reason, that the greatest tools a blogger can have is a Blogging Coach.


#5 A Long Term Plan

More often than not, bloggers don’t realize that a game plan is needed for more than just starting out. You also need a plan for what happens after you set up the blog. No one wants to spend all day everyday on social media, trying to advertise their blog and get more readers. You need a long term plan that establishes your blogging business into a self-sufficient business. You want to be able to earn income while doing nothing, right?

Let’s take into consideration, the Facebook/Instagram shut down back in October. If your long term plan only includes social media sites like those, then you are setting yourself up for the income to stop coming in. You need a long term plan.

In real estate, agents are taught to plan as far as 20 years in advance for our business. We have to ask ourselves, “Where do I want to be in 1 year, 3 years, 5 years, 10 years, and 20 years?” That’s the hardest part to do in an industry like blogging. So, what’s a blogger’s long term plan?

Knowing this is the mindset I needed to have, I have put together a long term plan for my blogging business. And for those of you who have visited my site, you are already bearing witness to it. You can see that I have a merchandise shop, that I host paid Live’s on social, that I have an income producing podcast, and that I offer blog coaching to other bloggers. This is my long term plan and there are still other avenues I am currently working on.

The Takeaway

It’s only been a year and I have built an amazing income producing blog. I’m earning enough money per month that I left my full-time real estate career to do this. The best part is my blogging income is projected to quadruple in the next three months. And this all came from the tips I’m sharing in this article.

Once I implemented the above tools in my blogging business, I found myself finishing multiple projects and being consistent. I even found financial freedom! And while blogging is not for everyone and the tips above are just a guide, it’s safe to say that the blogging journey is a lucrative one.

To all the newbies out there, the moms and dads who aren’t sure if they should take the leap, and the people who think they’re not an expert in any field, just remember… you can do build a blogging business, too!

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