by Kimberly Pangaro | Kimberly is a mom of four daughters and the owner of the lifestyle parenting media company Atomic Mommy. When she’s not running her company or momming all day, she’s writing about family life.
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Blog writing is time consuming. I bet you already knew that. What you may not know, especially if you are newer to the blogging business of things, is that outsourcing blog writing is a game changer!
Outsourcing your blog writing will help free you up to spend more time on the business end of blogging. Yes, it can be difficult to find freelancer bloggers to write guest pieces for your site and yes, it can also get expensive when you hire top sellers on sites like Fiverr and Upwork.
That’s why, today, I’m going to share you with my 5 secrets to blogging success which includes tips on how to outsource your writing and how to pitch influencers and bloggers to get them to write for your site.
Are you ready? Then let’s go! Here are my 5 tips to outsourcing your content:
#1 Get guest bloggers to write for your site for free
This is the number one way to get fresh content while enticing new readers to subscribe to your blog. But there’s a trick to this. You have to provide your guest blogger with something they don’t already have for themselves. Perhaps you have a large audience. If that’s the case, use your site’s stats to help pitch other bloggers to write for you. Maybe your domain authority is pretty darn good, so then you can add that to your pitch. Other bloggers may just want to hone their craft so they’ll just enjoy writing for your blog. Another way you can pitch some new guest bloggers, is to offer to swap guest posts. Or, if you’re good at using Canva, then offer to create the marketing for their blog post so they don’t have to. Whichever way you go, using these tips will help you gain a few good guest bloggers for your site. We can talk about pitching in the next article of this series.
#2 Where to find guest bloggers
Instagram and Twitter are my absolute favorite place to find bloggers. First, if you’re not on Twitter as a blogger, you most certainly need to be. Second, you need to post tweets with the hashtags #bloggers and #writingcommunity. Third, any tweet you do post, should reflect your real personality and your authentic self. The writing community on Twitter is extremely helpful but wants a real person to deal with.
Now, how do you find bloggers on both platforms to pitch the idea to? Simple. If you’re on Instagram, you’re going to search the term ‘blogger’ and find accounts that have less than 5K followers. The reason for this is because the higher the amount of followers people have, I have found, the less likely they will be attracted to the notion of writing for free. If you’re on Twitter, do the same, but aim for people with less than 3K followers. Then, pitch them your idea. We’ll talk more about how to “pitch” in another article.
#3 Find content writers on Fiverr and Upwork
Most bloggers hire freelancers and pay them for their work. But that can get expensive, if you don’t know how to keep expenses to a minimum.
My experience with outsourcing has been 100% through Fiverr and if I’m being honest, I have had some amazing content for really cheap rates. My trick, I never hire the top seller. I always find the seller with 4.3 to 4.7 stars, willing to write a 1,000 word article/post, with writing guidelines that stipulate the post would be 100% not plagiarized and ghost written. I also never pay more than $20 for that article/post.
So, how do I do this? Number one, I always budget for this expense and I never allow myself to pay for more than 4 articles/posts per month. Number two, finding a really good content writer for your site depends on a few key things and here’s the ones I stick to using as a guide: (1) # of good reviews vs. # of bad reviews, (2) cost per article, (3) # of words compared to the cost, (4) how many jobs the seller has in queue, (5) the guidelines they set for their writing quality, and (6) the delivery time.
#4 Pitch non-writers who have quality social media content
I cannot tell you how many people I have found on social media that are not professional writers, bloggers, or even creators. At least, that’s what I’ve been told by many of them, when I went knocking.
What I did find was that many people are extremely creative in their own rights. I have published several articles, by other people with no experience in the writing industry, all based on their ability to create compelling social media posts. One of the key things I offer when asking for a post, is free editing of their article. I make sure that for their sake and mine, that I comb their written work with a keen eye while making sure to leave intact their creative voice.
#5 Snag sponsored content opportunities
Outsourcing your blog content in this manner may seem a bit confusing, as there are two different types of sponsored content. The first type, is when you apply to write a product/service/experience review for a brand or company, and then you get paid for it. Another way, is to land a guest submission content deal with a blogger outreach agency. The latter is the one you are looking for if you’d like to have content submitted to your site for posting.
Blogger outreach agencies are not all the same. Some offer pay, and then there are others, who say they’ll pay, but never do (which is why you need to have a Sponsored Content Agreement in place). And then, there are some companies who have “Heads of Marketing” that will pitch you the idea of guest writing for your site. The goal of each of these methods is to gain quality content that offers value to your readers. Of course, you want to be paid for posting on your site, but in the beginning, you may just have to accept the new content coming in without pay.
These tips have definitely helped me grow my blog from a small and inefficient site (just one year ago), to a powerhouse of valuable content that keeps my readers coming back. My hope is that you’ll take away a few tips from this post to build your blog’s outsourcing resources.