If your business has grown stagnant, it may be time for an update. Instead of doing it yourself, hire a marketing agency. Here are 5 signs it’s time!
by Troop Atomic Mommy
This post contains affiliate links. To learn more about affiliate links and how they work, please read our Affiliate Disclaimer HERE.
It’s not easy to run a successful business from the comfort of your own home. The unique problems that proprietors of businesses encounter are often beyond their sphere of control. The most important thing to keep in mind is that you can always get assistance, especially with your advertising plan. Your website and marketing plan may be going well, but there are signals it’s time to alter.
When to adjust your marketing is as crucial as when to develop your business, diversify your products, and refresh your social media. Your marketing plan puts your firm on the map, so you need the best white label SEO services.
That’s why we put together this easy guide to see whether it’s time to revamp your marketing strategy. Here are five signs that it’s time to hire a marketing agency!
First Sign: Your Website Is Outdated
When did you last update your website? When was the last time you refreshed your “About” section? If your business is a few years old, update it. If you want to get the attention of your target audience, you need to embark on updating several things, such as switching up the look and feel of your site, doing a brand refresh, and even adding new points of view to your business.
Sure, this seems like it’s difficult, but that’s why a marketing agency is an important asset to have. With the right agency, you won’t have to stress about getting every thing done yourself. They can point you to the right people in the industry, perhaps even help you save some money by using their connections.
Second Sign: You’re Too Busy For Optimization
Your business needs to be in a prime position to always be earning revenue, passive and earned. When it’s not, you are leaving valuable revenue on the table. To optimize your business, you will need to update your site’s SEO, ads, social media, products, and content. But you are literally just one person, so how do you do all of that?
When the time comes where you feel overwhelmed by handling every aspect of your business, that’s when you know it’s time to hire a marketing agency. The right agency will fit with your brand, vision, and goals for your business.
Third Sign: No Progress Is Being Made
If you have tried to increase traffic to your business and website to no avail, maybe it’s time to try something new. You must appear on search engines to gain business results. If you’re not getting the results to put your business on that next level of successful, then it’s time to make a change. One way to know if your lacking progress is to review the number of visitors to your website. Another way is to check your product sales and compare this year’s quarters to last year’s quarters. If the numbers are down or barely existent in both instances, then you need an overhaul in your strategy.
Start by interviewing different marketing agencies on their proposed strategies to bring your business to the next level. After all, every successful business owner needs to be mentored and guided at some point.
Fourth Sign: Your Social Media Is Not Growing
When did you last engage your social media followers with authentic engagement? If you’re not receiving any new followers, likes, comments, or shares, then this is a clear sign that there is disconnect between your brand and business and your followers.
Don’t worry as this one is an easy fix, and one that a marketing agency can really embrace as part of their strategy to boost your brand’s growth and recognition.
Fifth Sign: Not Diversified Enough
Businesses get so caught up in having one perfect product, that they fail to realize when their target audience is looking for new options to choose from. When this happens, the consumers that follow your brand will get bored of what you’re selling and opt out of coming back. So, it’s a good idea to announce new products every so often. But when to do this and what products to launch can be a mystery. That’s where a marketing agency can come in and help you figure it all out. Their strategy for your company can include new products worth launching, projects not worth moving forward with, and how to implement focus groups to better understand your target audience.
Having a marketing strategy for your business is key to reaching higher levels of success. But you don’t have to it all on your own. You should look into hiring a marketing agency if you feel you’re ready for the next level. So, don’t get bogged down by the nitty gritty. Become the CEO of your company and let someone else take the marketing reins!